Digital Marking Executive

Job Description

We’re looking for a full-time Digital Marketing Executive (DME) with demonstrable digital experience in successful Facebook advertising and Business Manager. This is a newly created role for our fast-growing business, operating in a highly competitive customer-focused market. It is based in the small head office team in Leatherhead, Surrey.

The DME role will primarily focus on supporting our online:

    • Recruitment ambition
    • Exclusive staff reward programme
    • Customer growth plans

Primary responsibilities


      • Working with recruitment teams to ensure local branch needs are translated into appropriate Facebook recruitment advertising plans within agreed budgets.
      • Continuously improving Facebook engagement using spilt testing models, monitoring and analysing results.
      • Monitoring optimisation of all job website landing pages and recommending changes.
      • Managing individual branch Facebook pages to create appropriate, localised and targeted content.

Staff reward programme

      • Monitoring and developing our Alina Rewards programme to provide positive staff experiences.

Customer growth plans

      • Monitoring online ‘Live Chat’ and telephone enquiries.
      • Developing online customer experiences.

Qualifications and Experience

    • 12-18 months experience in a digital marketing role including content design, implementation and performance monitoring.
    • Demonstrable experience and understanding of creating successful Facebook adverts and using other social media channels.
    • Customer service industry in a competitive market.
    • Self-starter with excellent planning, execution and interpersonal skills.
    • Fluent English with strong written skills.
    • Experience of:
      • Basic HTML knowledge
      • Facebook Business Manager
      • Google Analytics
      • WordPress
      • Excel

      What we offer

      • The opportunity to use your digital marketing skills to make a positive difference to society.
      • The opportunity to develop your role within the business.
      • 20 days paid holiday.
      • Internal and external training.
      • Discounts on top brands via our exclusive Alina Rewards programme.


      £23,000k pa depending on experience.

      To apply

      Send your CV to hello@alinahomecare.com







      Digital Marketing Executive

      Full Time | Leatherhead | Surrey

      Salary: 23,000 - 25,000

      Salary Currency: GBP

      Payroll: YEAR

      Date Posted: 2019-11-11 00:00

      Expiry Posted: 2020-01-31 00:00

      Employment Type : FULL_TIME

      Hiring Organization : Alina Homecare Ltd

      Posting ID: 001

      Organization URL: https://www.alinahomecare.com

      Organization Logo: Digital Marketing Executive 1

      Location: Manor House, Church Street, Leatherhead, Surrey, KT22 8DN, England


Contact Us

Contact us if you have an emergency related to an elderly or disabled person living at home, are concerned about a friend, relative or yourself coping at home alone, need to chat through care options, or are after general information and advice.

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Call us 7 days a week 0800 292 2210

Email us on: info@alinahomecare.com